Community Reflection & (Heart)storm


Community Channels

Screen Shot 2018-07-15 at 6.27.08 PM 1.png

Our Channel Strategy


Daily Calm Quote Square

*most liked (instagram)

Can you communicate with more care? #DailyCalm

A post shared by Calm (@calm) on

*most engagement (instagram)

Make someone's day today. #DailyCalm

A post shared by Calm (@calm) on


Breathe Bubble


Nature Image


Mindfulness Video

In development: 3 Gates of Speech Video 


Nature Video

Observe your thoughts passing by.

A post shared by Calm (@calm) on

Allow thoughts to come and go.

A post shared by Calm (@calm) on


Do Nothing


*top reach


Sleep Stories


Calm Masterclass

Creative Living Beyond Fear
- 3,450 clicks
- 660 app installs!
- 904 app opens
- 28 web session starts

Vs Daily Calm (173 downloads)


Calm Music

- 1,503 clicks
- 193 app installs
- 334 app opens
- 29 web session starts


Meditation Collections


Live Meditations 


Story Takeovers


Mindfulness Resources

Mindful Tweet




Curated Content


Daily Calm Community


Online Meditation Retreat (March 2018)
Meditations: Beginner's Mind, Body Scan, Loving Kindness

  • 338 attendees

Highly requested event. Great opportunity for detailed feedback from our users, too!

Calm Book Club.png

Calm Book Club (Since May 2018)

  • 3 Book Clubs so far
  • In-depth community discussion
  • Creates an opening point for using mindfulness in other (potentially difficult) areas of life that then relates back to the resources within the app
  • Linking to Masterclasses
  • 27.6k active members
  • Average 1.2k new members per month
  • Average 102k posts, comments and reactions


“Right now, it’s like this”

Extract from Daily Calm which talks about impermanence. A reassuring, comforting video for those who are finding things difficult. “Right now, it’s like this” and that’s okay…

Three Stage Breathing Space

  1. Checking in with mind, body & thoughts
  2. Gathering, narrowing attention to the breath and breath only
  3. Expanding awareness to the body as a whole and the space it takes up

The Gates of Speach

  1. Is it true
  2. Is it necessary 
  3. Is it kind

Nature apologies about mindfully working with thoughts

  1. River
  2. Sky/Clouds
  3. Weather

Please take 5 minutes to write down your ideas.