Positioning Puerto Rico as a Premier Wellness Destination

Calm and Discover Puerto Rico partnered to position the island as a premier wellness destination by weaving its natural soundscapes and cultural narratives into Calm’s platform and beyond. Launched during Mental Health Awareness Month in May 2025, the fully integrated, multi-channel campaign blended mindfulness-first content with immersive destination storytelling across the Calm app, PR, social, influencer and earned media activations. Original meditations, ambient soundscapes, and a signature Sleep Story narrated by Lin-Manuel Miranda in both English and Spanish drove meaningful engagement and increased brand consideration for Puerto Rico.