Calm’s mission is to make the world happier and healthier.
Calm is best known as a meditation, sleep and mental wellness app, available in both the App Store and Google Play store. It is the #1 app for mindfulness and meditation, with over 20 million downloads to date and an average of 70,000 new users daily.
It was named by Apple as the 2017 iPhone App of the Year; by Google Play as an “Editors' Choice”; and found by a major study of 200,000 iPhone users to be “the world’s happiest app” – the single app that left users feeling happiest from spending time on it.
Calm creates unique audio content that strengthens mental fitness and tackles some of the biggest mental health challenges of today: stress, anxiety, insomnia and depression. The most popular feature on Calm is a 10-minute meditation called The Daily Calm that discusses a new mindful theme and inspiring thought every morning. The app also contains Sleep Stories, meditation lessons, nature sounds, videos, music, multi-day programs and now Calm Masterclasses.
The Calm app is free to download but a paid subscription to Calm Premium gives access to over 100 hours of premium content, including an ever-growing library of advanced meditations, soothing Sleep Stories (bedtime stories for grown-ups), calming nature scenes, a breathing tool and Calm Masterclasses.
The heart of Calm is digital but Calm is also expanding offline in various ways that bring more peace, clarity and perspective into people’s busy lives. It has partnered with Penguin to publish a popular book; developed a natural sleep aid called Sleep Mist and has plans to create Calm clothing, home-ware, hotels and more.
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