Calm’s mission is to make the world happier and healthier.
Calm is best known as the world’s #1 app for sleep, meditation and relaxation, available in both the App Store and Google Play store. It has had over 45 million downloads to date and over 700,000 5-star user reviews.
It was named by Apple as both a BEST OF 2108 award winner and the 2017 iPhone App of the Year; by Google Play as an “Editors' Choice” in 2018; and found by a major study of 200,000 iPhone users by the Center for Humane Technology to be “the world’s happiest app” – the single app that left users feeling happiest from spending time on it. It has received over 200,000 five star app reviews on either Google Play or the App Store.
It was ranked by Sensor Tower as the single top-grossing health and fitness app worldwide in 2018 and recently became the first mental health “unicorn”, as in a business worth a billion dollars.
Calm creates unique audio content that strengthens mental fitness and tackles some of the biggest mental health challenges of today: stress, anxiety, insomnia and depression.
The most popular feature on Calm is a 10-minute meditation called 'The Daily Calm,' that explores a new mindful theme and inspiring concept each day. Calm also contains over 120 Sleep Stories (bedtime stories for grown-ups), plus sleep music, meditation lessons, nature sounds, videos, multi-day programs and Calm Masterclasses delivered by world experts.
One of the fastest-growing parts of Calm is Calm Music, a music streaming platform with calming music and sounds organised into four, specially curated audio categories: Focus, Relax, Sleep and Nature Melodies.
The Calm app is free to download but a paid subscription to Calm Premium gives access to over 100 hours of premium content, including an ever-growing library of advanced meditations, soothing Sleep Stories, calming nature scenes, a breathing tool and Calm Masterclasses.
The heart of Calm is digital but Calm is also expanding offline in various ways that bring more peace, clarity and perspective into people’s busy lives. It has partnered with Penguin to publish a popular book; developed a natural sleep aid called Sleep Mist and has plans to create Calm clothing, home-ware, hotels and more.
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